News & Announcements


Allianceā„¢ 2018 in Salt Lake City, June 18-20, 2018

Allianceā„¢ 2018 will be held in Salt Lake City, June 18-20, 2018

Strategic Market Alliance will host their annual Alliance™ meeting next June in Salt Lake City. SMA looks forward to seeing everyone June 18-20, 2018!


Mitch Rosenfield promoted to Director of Healthcare Segment

Congratulations to Mitch Rosenfield as he becomes the Director of Healthcare Segment.

Mitch Rosenfield; promoted to Segment Director – Healthcare

Member reported sales to GPO multi-unit accounts has consistently increased since targeting this segment eight years ago. Multi-year contracts negotiated with the nation’s leading GPOs and improvements to the DSR’s ability to effectively call on healthcare customers has aided in fueling our success. Helping lead our sales effort in this strategic and rapidly expanding segment has been Mitch Rosenfield. A consummate professional and segment expert, Mitch has consistently assisted members, DSRs, and GPO affiliates realize their full potential and the benefits associated with a productive working relationship with SMA. As the overall responsibilities of Alicia Rodriquez have grown to encompass all facets of New Business Development, Mitch has played an even greater role in driving success in the healthcare channel. 

For these reasons, I am pleased to inform you that Mitch has been promoted to the position of Segment Director for Healthcare. Drawing from a wealth of experience in manufacturing and distribution prior to joining SMA, Mitch understands the segment from all perspectives and has used that knowledge to elevate our prominence within our largest GPO customers.

Further, Mitch has been a ready source of counsel and assistance to DSRs on a daily basis, ensuring that they understand how best to meet customer expectations as they strive to close new business.  In his new role, Mitch will be fully responsible for our continued growth in the healthcare segment, and all SMA healthcare specialists should be informed to interact directly with Mitch on all healthcare matters. (


Tina Trout is now SMA's Supplier Development Specialist

Congratulations to Tina Trout as she assumes the role of Supplier Development Specialist.

Tina Trout; promoted to Supplier Development Specialist

The expanding roster of supplier alliances, and subsequently the analysis required to ensure that we are maximizing the return on “qualified supplier” programs, has necessitated the creation of a new role: Supplier Development Specialist. As such, I am pleased to announce the promotion of Tina Trout.  Tina, has been with SMA since 2014, working as a Customer Account Representative in support of strategic account customers. 

A graduate of Fordham University in NYC, Tina brought to SMA 25 years of Manufacturing and Supply Chain experience.  Like many of our members, she started her working career in her family’s business- New Jersey-based Italian frozen entrées company, Celentano Bros., Inc., where she accumulated more than a decade of experience in all areas of food manufacturing.  Starting in Customer Service, she subsequently worked in every area of the family’s manufacturing business - from sales and distribution to logistics, production planning, and purchasing.  Eventually Tina left the business, and continued to broaden her knowledge of the supply chain, spending time in procurement for the U.S. Department of Energy, as Buying Operations Specialist for Mars Chocolate North America, and Site Procurement Manager for Merck Pharmaceuticals – where she led the buying team responsible for all MRO purchases and Merck storeroom management.

Tina comes uniquely prepared to assist Jack Dietrich in building and sustaining effective business relationships with our “Qualified Suppliers”.


SMA Member Packaging & More Breaks Ground on their new warehouse.

Packaging & More Breaks Ground on 20,000 Square Foot Expansion Project.

Central Falls, RI–May 25, 2017 - Packaging & More, located at 30 Higginson Avenue in Central Falls, broke ground today on a 20,000 square foot warehouse. Once completed, the four-month project will add new jobs and effectively double the company’s existing facility. Packaging & More is a second-generation, family-run business that provides packaging to many independent restaurants and grocery stores in Rhode Island, Massachusetts and Connecticut.



Brady Industries Acquires Their 16th Location.

SMA member, Brady Industries, has acquired Walter Industrial & Sanitary Supply.

Las Vegas – Brady, a full-line janitorial supply, equipment and foodservice distributor, is pleased to announce the acquisition of the Denver, Colorado operations of Walter Industrial & Sanitary Supply. For almost 60 years, Walter Industrial has been servicing the Denver metro area. They have an exceptional reputation built on quality products and local service. “We are thrilled to finally have a Brady presence in Denver,” said Travis Brady, President and CEO of Brady. “We look forward to building on the already strong relationships the Walter team has established and extending increased resources to this region.” Industry veterans Robert Hamilton and Steve Nesselhuf will stay on as General Manager and Sales Manager respectively for the Denver branch. Brady will operate from the current distribution center and showroom located at 4275 Broadway, Suite B, Denver, Colorado 80216 and can be reached at 303-455-1960.

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